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Euromaxx Videos

Polar Bear pitching

Here's a new way to promote your start-up: stand chest-deep in an ice-hole in Finland and make your pitch. The winner of this unusual competition will be rewarded with a trip to Silicon Valley - in sunny California.

Watch video 02:08

Polar Bear pitching

You can find out more about European lifestyle and culture in our Euromaxx show. The DW magazine program reports on culture and art, countries and lifestyle, fashion and music, celebrities and hobbies in Europe six times weekly. Or follow us on Facebook and Instagram.

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