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Made in Germany

Peter Schwenkow - Mover and Shaker in the Classical Music Business

What do big classical music stars Anna Netrebko, Lang Lang and David Garrett have in common? They're all under contract to Europe's biggest classical music event organizer, DEAG, run by Peter Schwenkow. The energetic promoter shows how classical music can be a money-earner.

Watch video 04:53

Report by Manuela Kasper-Claridge.