The huge queues that have greeted past incarnations of the handset were notably missing around Asia, with fans possibly staying away until the release of the much-hyped iPhone X next month.
Ireland expects the US iPhone maker to start paying billions in back taxes, after the EU said in 2016 the money was the result of Apple receiving unfair tax incentives and launching a lawsuit against Ireland.
As US tech giant Apple officially starts selling its new and expensive iPhone X, customers are meant to love its AI-ready features. But the firm's rivals are already in the starting blocks or even ahead of the curve.
US tech giant Apple has reported stellar earnings for the third quarter and offered a rosy forecast for the holiday shopping season, as long lines were forming at Apple stores for the company's new iPhone X.
New relevations about Apple's tax avoidance strategy are making headlines as the Paradise Papers scandal unfolds further. EU finance ministers are due to discuss the issue during talks in Brussels on Tuesday.
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