Multi-Channel-Network | News and current affairs from Germany and around the world | DW | 25.10.2017
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Multi-Channel-Network

A Multi-Channel-Network (MCN) works with video platforms to assist channel owners. They support platform users with their channel. And get a share of the advertising revenue in return.

MCNs assist up to hundreds of thousands of channels. They often concentrate on a specific topic. They help YouTubers with production, cross-promotion, monetization and digital rights management. At times, MCNs produce whole channels themselves.