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Digital Culture

Mok-bang: Livestream eating in South Korea

Mok-bang involves people filming themselves eating and posting the results online. It’s an extremely popular phenomenon in South Korea, where the major stars have fanbases big enough to earn money.

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Mok-bang: Livestream eating in South Korea

South Korea has around 5,000 such online shows. The growing trend now even has its own festivals, where “broadcasting jockeys” prepare their dishes live.

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