Everyone who uses social media is familiar with memes such as 'Grumpy Cat' and 'Harlem Shake'. Some people actually earn their living with them.
Memes can take the form of an image, hyperlink, video, picture, website, or hashtag, which spreads from person to person via social networks and sometimes go viral. Christian Maria Brandes runs the German-language website schleckysilberstein.com, which selects the best Internet memes and posts them to the website's followers. These days, Schlecky Silberstein is one of the leading blogs in the country.