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Made in Germany

Made in Germany - The Business Magazine

Siemens is drawing attention to itself with the biggest booth at this year's Hanover Trade Fair (7-11 April 2014): 3,000 square meters devoted to "Industry 4.0." It took the Berlin-based communications agency Triad a good six months to design the booth. With just days to go before the trade fair opens, nothing can be allowed to go wrong. Made in Germany reports on the preparations.

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