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Luxury Hotels Compete for Celebrity Snow-Birds in St. Moritz

The Swiss Alps are renowned as a winter playground for stars, royalty and even heads of state. This year’s ski season has been one of the best and so both the slopes and the hotels are full.

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When money is not an issue, it is hard to choose between the Kempinski...

Whether at St. Moritz’s landmark, the luxurious Badrutt’s Palace or the Kempinski Grand Hotel des Bains, all the rooms have been fully booked all winter.

Badrutt’s Palace Hotel St. Moritz Schweiz

...and the Badrutt's Palace, St. Moritz' two most famous hotels.

When suites are going for as much as 25,000 Swiss Francs a night, money is obviously not the issue. So what makes or breaks a trip for the super-rich?

Sometimes it is the room decor, sometimes the champagne list - and sometimes it is just a matter of getting the right kind of melba toast for breakfast.

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