In emergencies, sometimes the ambulance arrives too late. Enter Beer's "United Hatzalah". The organization offers a rapid first aid response and typically shows up long before the ambulance arrives. The Israeli organization has built a network of voluntary paramedics across the country -- equipped with mopeds. Hatzalah's volunteers come from every class and represent every religion in Israel.
A personal trauma awoke Beer's passion for saving lives. As a child, Beer witnessed a bus bombing. He couldn't get gruesome images of the blast out of his head. He dedicated himself to "Hatzalah" - or rescue in Hebrew. An organization with the same name already existed in Jewish communities around the world. So Beer set up Israeli not-for-profit "United Hatzalah of Israel," which has been setting new records in emergency-response times.