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Inside Europe: Jeans made in Trondheim

Lars Bevanger Trondheim
January 12, 2017

Jeans are perhaps the world's most popular piece of clothing, and each year more than one point two billion pairs of them are sold globally. Most pairs are made in low-cost countries in Asia or Mexico. But now a team of denim enthusiasts in Trondheim, Norway, are bucking the trend - making bespoke pairs of jeans right inside their own shop. Lars Bevanger went to have a browse.

https://p.dw.com/p/2ViQX