The 2017 IAA automotive industry trade fair in Frankfurt is fully booked: 1,000 exhibitors, including 50 carmakers, will showcase their wares. Digital-era high-tech firms are a growing presence.
The 2017 IAA automotive industry trade fair will be held from September 14-24 in Frankfurt. The annual fair is changing under the influence of the digital economy. While most years, fairs such as this are self-laudatory celebrations of car companies and their wares, this year, in the wake of the still-widening Dieselgate scandal, many carmakers and suppliers face uncomfortable questions about their business practices.