While the EU still regards Greece as its sore spot, China's discovering its charms. 1.5 million Chinese tourists could soon be visiting the cradle of Western civilization – thanks to direct flights from Beijing.
Few Europeans have heard of Momchilovtsi. But in China, the village conjures up images of mystery, wonder and longevity, having given its name to a kind of drinking yoghurt that is all the rage for Chinese consumers.
China has not yet become a go-to global tourist destination. The potential is there, but the country suffers from a poor image and a number of bureaucratic hurdles, says Frank Sieren.
Chinese tourists are still visiting Pyongyang from China's border city of Dandong, tourism sources say, even after authorities unofficially halted the tours just ahead of U.S. President Trump's visit to China last month.
Beijing's attempt to punish Taiwan by throttling tourism from the mainland hasn't made much impact. Taiwan set a new tourism record last year by successfully courting visitors from the rest of Asia.
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