The award goes to an individual who's made a positive contribution to German football and its reputation. Here's a quick look at this years's three nominees to fill the shoes of last year's recipient, legend Jürgen Klinsmann.
Already a world champion and cult hero, Bastian Schweinsteiger is now also German football ambassador. The Chicago Fire midfielder wins the audience prize, while Miroslav Klose and coach Horst Kriete are also winners.
Frankfurt-born Emre Can was one of the winners at the German Football Ambassador awards. The main prize went to Gernot Rohr for promoting Germany through international football.
Every year, an initiative honors German footballers for their social engagement abroad. This year's award ceremony in Berlin drew big names and made it clear that Germany has long transcended borders.
German football players and coaches are in demand all over the world. This award aims to highlight their sporting and social efforts which have made them outstanding role models.
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