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Business

German Companies Eye Moving Production Back Home

German toymaker Steiff announced this week that it is relocating production to Germany from China. Experts disagree on whether this is an example of a new trend, or simply the exception to the rule.

A teddy bear sits next to a sowing machine with another teddy bear in the works

He won't be made in China in the future

The flight of German businesses has long been a favorite topic among hosts of the country's political talk shows. Experts and politicians keep pointing out that high labor costs and tax burdens force companies to relocate abroad. Asia attracts entrepreneurs who plan ahead, and China's the big market of the future, they say.

That's why many eyebrows were raised in Germany this week when toymaker Steiff announced that it will be shutting down production in China by 2009. The German Engineers' Association (VdI) followed suit by announcing that Steiff was not the exception. According to a study commissioned by VdI, almost one in five companies that relocated production abroad returns to Germany after a few years.

While every 11th company still moves production to other countries, it's a receding trend, according to VdI officials.

"The numbers show that the 'made in Germany' label continues to be a quality seal," Bruno O. Braun, VdI's president, said in a statement.

China still attractive

A German and Chinese flag hag next to each other

Many German firms still like to invest in China

It's a view that's not shared by Volker Treier, the chief economist of the Association of German Chambers of Industry and Commerce (DIHK), who said that the VdI numbers were "clearly too high." Treier added that there have always been companies that have returned production to Germany. The number has remained relatively steady over the last few years.

Treier bases his view on an annual DIHK survey among 8,000 companies.

"There's still a strong trend to invest abroad -- which shouldn't be confused with moving production abroad," he said, adding that a third of those companies surveyed still see China as a prime market.

Saying that an increasing number of companies is leaving China is wrong, Treier said.

While companies indicated that the need to move production abroad declined between 2003 and 2007, the rise of the euro has again made production facilities abroad more attractive for those firms that want to sell their goods in dollars, Treier said.

Short-sighted flight

Two hands shaking in front of a world map

It takes time to build networks abroad

He added that shutting down production abroad was a short-sighted reaction on the part of some firms.

"Start-up periods, the need for local networks or costs for supervision and quality controls are often ignored," Treier said.

He added that some companies are also unpleasantly surprised by the lack of skilled workers at a foreign location. Product safety is especially a concern for companies in China and a reason to leave the market again, Treier said.

This seems to have been the case with toymaker Steiff, where officials cited a lack of quality and long transportation routes as the main reason for returning to Germany. They also said that employees would quickly change jobs if they found work elsewhere that was paid slightly better.

Rising energy costs could also become a reason for companies to return home in the future. While computer and car producers are currently still getting parts where they are cheapest and ship, fly or truck them to where they need them for assembly, transportation costs may end up playing a bigger role in the equation in the future.

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