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Program

Generation transmedia – The way to tell stories today

Hosted by Grimme Institut
Monday, June 22 / Room A/B

Everybody is talking about transmedia storytelling as the latest form of digital storytelling. But asking what exactly is behind it all or how content is created and published raises more questions than answers:

What is transmedia storytelling?
How do I combine all the elements?
How do I publish content?
What are the advantages?
Do I have to be a professional?
And if it is so easy, why haven’t I already produced a transmedia story?

In this 90-minute session we will present you ideas, background information and various methods and tools of production and publication. We will also take a look at the problems involved in transmedia storytelling. In addition, you will screen many examples, which can help you to become a transmedia storyteller.
It is easier than you think, and you might find out that you are much more creative than you expected. We will inform you about costs and will tackle all the technical aspects as well. You do not necessarily need a team, a broadcasting studio or a design agency. All you need is the initial idea, a bit of patience and the enthusiasm to tell your story to the world.
Additionally, you will be able to follow the step-by-step creation of a transmedia story from scratch and be given guidelines about the details as well as an insider’s view. You can observe the production process, ask questions and watch the final result with us live. And, although we might not have all the answers in the world, we can guarantee an informative and entertaining workshop together with you at the Deutsche Welle Global Media Forum 2015.

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