Deutsche Welle is Germany’s international broadcaster that produces television, radio and online content in 30 languages. It provides a European perspective to its global audience and promotes intercultural dialogue.
According to its statutory mission, Deutsche Welle will “promote understanding of Germany as an independent nation with its roots in European culture and as a liberal, democratic, constitutional state based on the rule of law.” It is also meant to "provide a forum in Europe and on other continents to German and other points of view on important issues, with the aim of fostering understanding and exchange between cultures and people.” In addition, it will contribute to promoting the German language.
It fulfills this mission with a journalistic portfolio including television, radio and online services. Television is available in German, English, Arabic and Spanish, radio and online in 30 languages – from Amharic to Kiswahili and Indonesian to Urdu.
It has been training radio professionals from developing and transition countries for more than 40 years in its academy. A master’s program was launched in fall of 2009 entitled “International Media Studies” – a joint project with the University of Bonn, Bonn-Rhein-Sieg University of Applied Sciences and Deutsche Welle. The academy also offers intercultural media training, designed especially for executives from German companies and institutions looking to go abroad.
The international broadcaster’s services are targeted to people around the world who are interested in Germany and Europe, particularly to those who influence important developments in their respective countries. People around the world can access its services that are either offered in the country’s native language or in English. German programming is directed at those learning German and other individuals with German language skills.
Its services reach more than 86 million listeners and viewers worldwide each week and is respected as a credible source of information.