How do companies touch customers' emotions? Joost van Treeck, a psychologist specializing in economics and advertising, is our guest on Made in Germany. "Nothing is worse than getting the customer wrong," he says.
A half-naked Asian woman is sprawled across a pizza box. A black man is whitewashed in the washing machine. H&M is not the only company to attract attention with racist ads.
Several stores belonging to Swedish clothing company H&M have been attacked and trashed by members of Economic Freedom Fighters. They were protesting an advertisement by the firm widely seen as racist.
The Nobel prize for Economics has been awarded to the American Richard Thaler. The behavioral economist's research explores the circumstances in which economic behavior can be made "sensible."
A look at an entrepreneur who wants to revolutionize the ad industry. Andrea Henao is a former advertising executive who left the corporate world to found her own business — a boutique ad agency that vets its clients.
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