The right presentation makes all the difference - and that’s especially true in the world of fashion. Jan Wegener is a trailblazer in the area of e-commerce. He produces special mannequins that present the fashions sold by online retailers in their best light.
The mannequins cost around 3000 euros and are modular in construction. His customers include major brands such as Adidas, Betty Barclay and Zalando. Report by Joanna Gottschalk.