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DW-TV launches a new magazine: “euromaxx – Lifestyle Europe”

Germany’s international television is intensifying its cultural reporting and focus on Europe

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The hosts of "euromaxx": (l.t.r.) Robin Merill, Corinna Wolters, Meike Krueger, Karin Helmstaedt

"euromaxx" is the name of DW-TV’s new magazine. The daily format covers "life and culture in Europe". Television Director Christoph Lanz and editorial director Rolf Rische presented the new magazine and the team of hosts in Berlin at the programme launch on 30 June 2003. Lanz said, "Germany’s international television is intensifying its cultural reporting while sharpening its profile as a programme from the heart of Europe".

"euromaxx" is produced in German and English and takes the place of the previous magazine "Germany today". The new magazine will show "Europe in all its variety and fascination with strong images and interesting stories," explained Rische, head of Society and Entertainment at DW-TV. "We will introduce the continent and its people to viewers around the world: countries and customs, everyday life and atmosphere, society and glamour," Rische said. "euromaxx" is as multi-facetted as Europe itself, "an entertaining kaleidoscope packed into 25 minutes of reports, features and interviews every day."

Regular features and series set the focal points. Once a week "euromaxx deluxe" will take you on a tour of one of Europe’s top addresses. Viewers can keep up with the continent’s top hits in "euromaxx charts". "euromaxx à la carte" will whet your appetite with culinary flavours from around Europe.

"euromaxx" is being launched with an special project: the travelogue "euromaxx on tour". From July to September, two euromaxx reporters will be journeying from the North Cape to Gibraltar – 11,000 kilometres from the northernmost point of the European mainland to the southernmost point, passing through 16 European countries. The euromaxx reporters will be camera team, explorers and tourists in one. Their destinations include the "Oiva" hotel belonging to cult Finnish director Aki Kaurismaki, the Swedish headquarters of Ikea in Älmult, a school for seaplane pilots on Lake Como in Italy and one of Europe’s highest campsites in the Swiss Alps.

The German version of "euromaxx" will be hosted by Corinna Wolters and Meike Krüger, the English version by presenters Karin Helmstaedt and Robin Merrill. The look of "euromaxx" was developed by DW-TV in collaboration with the graphic design agency "velvet".

DW-TV’s Director Christoph Lanz said, "With ‘euromaxx’, DW-TV is the first broadcaster to offer a magazine programme to report on European events 365 days a year. Germany's international television service will present to viewers around the world today's Germany within the context of the ongoing European integration process."

30 June 2003
128/03

Broadcasting times of the English version in UTC/GMT:
Daily from Monday to Sunday: 20:30 – 02:30 – 08:30 – 14:30 h

Photos on request:
Phone: +49.(0)228.429.2022 – Email: fotos@dw-world.de

More on "euromaxx" at www.dw-world.de

More on "euromaxx on tour" at www.dw-world.de/eurotour

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Christoph Jumpelt

Christoph Jumpelt

Head of Corporate Communications and Spokesperson

T. +49.228.429-2041
christoph.jumpelt@dw.com

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