Ikea - A Furniture Retailer Conquers the World
The IKEA lifestyle has long become the norm in the West - it’s not the stuff of dreams anymore. IKEA furniture: utility items that reflect a zeitgeist of transience. But what does this lifestyle stand for in countries like China, Russia and Israel, where Western social models only arrived ten or twenty years ago? This documentary observes couples, patchwork families and friends from Beijing, Saint Petersburg and Haifa, who realised their IKEA dream interiors.