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Made in Germany

Digital Youth - Entrepreneur Philipp Riederle

Philipp Riederle is a digital native. The 19-year-old feels completely at home on the Internet; for him, having a smartphone and a tablet is more important than owning a car. Riederle began blogging at the age of 13, passing on tips and tricks to iPhone users. Now he’s a management consultant who helps big companies understand how digital natives tick and what they expect from their employers.

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