It's often not the product that makes the sale, but the emotions it arouses. Advertisers analyze what makes customers tick. Online dating sites also use these personality profiles to match singles.
Before diving into a steak dinner at the World Economic Forum as the guests of the US president, leaders of major European corporations went around the table and praised their host's pro-business tax reform.
German-Iranian business ties have been growing, and that's likely to continue. The two countries, nearly the same size in population, have more in common than you might think — including a shared love of engineering.
You may never have heard of carbon law — it has nothing to do with the legal system. But the obscure principle seems to be gaining momentum as businesses try to take the lead in a low-carbon economy.
Community banks in Tanzania must work more closely with local businesses. This would be a win-win situation for both sides that would boost the country’s economy.
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