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Curriculum

Curriculum

From Communication Science to Media Economics – the Master’s Program offers many different fields of study. The curriculum is made up of 14 modules in addition to the Master Thesis.

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IMS offers many different fields of study

Semester 1

Module 1 – Introduction

Students will familiarize themselves with the content and methods of the Master’s Program. They will acquire knowledge about the connection between media science, media systems, cooperative development and about the theoretical connection between the disciplines.

Module 2 – Media, Education and Communication

After completing this module, the students will have a basic, scientific understanding of education, educational science, media didactics and the applied educational research. In addition, they will acquire the knowledge for the application of media and multimedia materials.

Module 3 – Media, Politics and Society

Students will learn about the importance of the media in communicating political messages, as well as its specific institutional organization for the functionality of democracy. They will also learn about the basic systematic characteristics of the media and will become familiar with the implications thereof.

Module 4 – Journalism

Students will learn how to use and rate the journalistic formats for news, interviews, features and commentaries, as well as moderation. They will become proficient in the creation and organization of editorial teams and will learn how to plan, organize and produce programs in a professional manner. They will also learn how to recognize the appropriate topic for each situation and format.

Module 5 – Media Economics

Students will gain a better understanding about the work flow within a media enterprise, as well as how it functions economically. They will also get an overview of the economic structure and the general legal conditions in the media industry.

Semester 2

Module 6 – Media Practice I

Students will get advanced, practical media training while gaining skills and abilities in the areas of video/film, audio/radio, multimedia/online and print. They will be sensitized to the aesthetic and technical specifications for media production and will gain the competencies needed to create a high-quality, professionally-produced piece (radio segment, film clip, website, print article) or a cross-media product.

Module 7 – Media and Development

Students will gain further knowledge on the interdependency of the media, media governance and media power. They will be put in a position where they can analyze how the media can influence democratic development and will be able to evaluate the concentration tendencies in the media sector.

Module 8 – Media and Communication Science

Students will learn how to think conceptually and theoretically while becoming familiar with the basic, media-related theoretical approaches and models for understanding media communication.

Module 9 – Media Management

This module builds upon the Media Economics module and introduces specific competencies in the areas of accounting, personnel management and marketing/public relations. It will give students the necessary knowledge to recognize alternatives for economic decisions and to make the connection to individual fields.

Module 10 – Media Practice II

Students will acquire advanced practical skills, knowledge and abilities in the areas of video/film, audio/radio, multimedia/online and print.

Semester 3

Module 11 – Strategic Management

This module will enable students to take over the strategic and operative tasks that a manager deals with in the communications sector. They will receive further theoretical, empirical and practical knowledge that forms the basis for editorial management and will be sensitized about the connections between editorial organization, journalistic quality and economical relativity.

Module 12 – Media Practice III

Students will acquire advanced practical skills, knowledge and abilities in the areas of video/film, audio/radio, multimedia/online and print.

Module 13 - Empirical Methods II

In the field of empirical methods, students will acquire advanced knowledge of descriptive and inductive statistics. In addition, they will possess extended knowledge of statistical analysis processes, for instance in the international comparative market research and audience research. Students will deepen their comprehension of the methods of empirical social research (selection procedures, methods of collecting, analyzing and evaluating data) through practical application. They will be able to implement advanced quantitative and qualitative methods and will know how to handle and develop complex questions of empirical media research in methodically appropriate forms.

Module 14 – Project Work

Students will choose a task in at least one category of media, develop it professionally and complete it for publication/broadcast.

Semester 4

Module 15 – Master Thesis and Colloquium

Given a time limit of 15 weeks, students must work individually on a thesis dealing with media and develop a conclusion and arguments that are structured according to scientific methods.

You will find an overview of the curriculum including the number of credit points awarded for each module in the download below.

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