As Germany marks the 500th anniversary of its beer purity laws, Germans are drinking less and less beer. But it’s still the country’s fifth favorite beverage, with craft beers gaining in popularity. Technology for microbreweries is also in demand.
Holsten. Erdinger. Löwenbräu. These and many other famous German beer brands have long dominated the domestic market and sell well around the world. But now those giants face competition. Jenny Witt reports from Hamburg.
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