Tuesday, June 14 / Room Addis Abeba III / 2.30 p.m.
Rampant piracy and an ever-expanding "culture of sharing" is but one of the issues shaping Asia's media landscape. This panel looks at creating media value, despite the clear challenges – such as persuading people to pay for what their neighbors are getting for free – as well as the changing social and cultural values impacting media across the world's most populous nations.
How are media companies dealing with changing perceptions of what should be free and what audiences will pay for? How are rising connectivity and increased access to information and media shaping viewers and demographics across the region? What role are different types of media playing and what are media companies doing to keep ahead?