Companies spend $5 million on 30 seconds of airtime for a commercial during the Super Bowl. It's a big gamble. Some make it work by banking on celebrities, others on conflict and controversy, celebrating immigrants and tearing down walls.
Budweiser's spot about its German immigrant founders has been decried by Trump supporters as being too political. Others, however, have praised the brewer for its message at a time of divisive immigration rhetoric.
Hundreds of millions around the world will tune in to watch Super Bowl 51 between the New England Patriots and the Atlanta Falcons, but the NFL is hoping to capture the world's attention for more than just one game.
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