Six local broadcasting stations were selected to take part in this four year project. The course was aimed at managing directors, journalists and technicians.
In 2006 and 2007, the focus of the course was the upper management of local radio stations. Managing directors and leading staff members of selected stations were invited to Barranquilla, Colombia.
There they were introduced to the latest professional methods of organizational and personnel management and learned strategic and operational planning.
One important aspect of the course was to apply the newly-acquired approaches in case studies in preparation for their use in the daily work routine.
In 2008 and 2009, the course will focus on the journalistic quality of the news reporting.
DW Akademie's four-year project is being tracked and evaluated by the Faculty for Communications of the Universidad del Norte.