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Digital Culture

Celebrity selfies as publicity

With autographs now outdated, fans want selfies – snapshots taken with their favorite celebrity. And celebrities also post selfies on social networks for publicity purposes.

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Celebrity selfies as publicity # Shift # 21.12.2015

Selfies are ideal tools for self-promotion online. They attract attention – and attention is power. Celebrities such as Justin Bieber, Taylor Swift and Ashley Benson all post selfies for marketing purposes. Reality TV star Kim Kardashian has even published a coffee table book containing more than 300 selfies.

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