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Digital Culture

Cake tutorials on YouTube

Tutorials are booming on YouTube. Among the most popular clips in the genre are cooking and baking guides. Some food bloggers have even been able to turn their passion into a profession.

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Cake tutorials on YouTube

Saliha Özcan is one of the most successful food bloggers in Germany. Her YouTube channel "Sallys Welt" featuring conventional-style baking instructions generates up to 8 million views per month. She is now able to make a living from advertising revenue and her own online store. Other YouTubers like Nicole Weber-Joerss have specialized in complicated cakes. Her channel has almost 30,000 subscribers.

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