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Businessman and Philanthropist - José Ignacio Avalos in his fight against malnutrition in Mexico

November 18, 2008

Malnutrition continues to be a major problem in Mexico, where over a million children are affected. Businessman José Ignacio Ávalos Hernández set up a charity to fight the phenomenon.

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"Un kilo de ayuda" ("A kilo of help") is now a household name in Mexico. Donors contribute by rounding up their bills at supermarket check-outs. Ávalos's efforts for this good cause have earned him the Schwab Foundation's Social Entrepreneur award.

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Malnutrition continues to be a major problem in Mexico, where over a million children are affected. Businessman José Ignacio Ávalos Hernández set up a charity to fight the phenomenon. "Un kilo de ayuda" ("A kilo of help") is now a household name in Mexico. Donors contribute by rounding up their bills at supermarket check-outs. Ávalos's efforts for this good cause have earned him the Schwab Foundation's Social Entrepreneur award.
November 18, 200807:50 min