Farming knowledge used to be handed down from one generation to the next. Now, farmers utilize digital data analysis. But that's increasing their dependence on major agricultural corporations like Monsanto.
Farmers can use an app on their tablets to analyze their fields' condition and get tips for sowing, fertilizing and applying pesticides. The data are collected and evaluated by Climate Corporation, a subsidiary of Monsanto. All around the globe, the company analyzes data on soil quality, irrigation and pest infestations. The advantage this promises farmers is an optimized yield with reduced application of seed grain and pesticides. But that also makes the farmers even more dependent on big corporations. And the service is, of course, geared to the company's own agricultural products.