Michael Ronin's smartphone app Splash shoots 360-degree videos that can be viewed later in 3D. He has taken it to Austin for the SXSW festival. Will his virtual-reality app join the ranks of Twitter and FourSquare as the next SXSW sensation?
The popular fantasy series "Games of Thrones" will get an unlikely star for season seven: top-selling British pop star Ed Sheeran. He follows in the footsteps of musicians like Coldplay.
The international music industry is once again meeting up in Austin, with more than 2,200 acts hitting the stage for South by Southwest. But the festival has also become a must for the tech community and startup scene.
The South by Southwest (SXSW) festivals are now a leading showcase for start-ups. At the Accelerator Competition, interactive tech companies from the world over presented their ideas. German start-ups drew crowds.
South by Southwest helped Austin pull itself up by its bootstraps after the financial crisis. A handful of German musicians are hoping the legendary music and media festival will rub off on them, too. But can it?
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