BMW is one of Germany's top automobile, motorcycle and engine manufacturing companies. By model sales, its main BMW badge is in the top 15 car manufacturers on the planet.
BMW, Audi and Mercedes-Benz are Germany’s best-selling luxury carmakers in the world. The Bavarian company was founded in 1916 and has its headquarters in Munich. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. DW's latest content on BMW is collated below.
At its annual press conference BMW outlined its plans for the future in a rapidly transforming market. Chief Executive Harald Krueger explained the company's thinking to DW. He said that the company is focusing on digitalization, self-driving electric cars and software development.
BMW's chief executive, Harald Krueger, has warned investors that sales growth in both Europe and China will be "modest." That follows a year of record sales for the Bavarian manufacturer. We get the details from the company's Head of Sales and Marketing, Ian Robertson.