Head of Corporate Responsibility, Corporate Marketing and Public Affairs, REWE Group, Cologne, Germany
Daniela Büchel is head of Corporate Responsibility /Corporate Marketing / Public Affairs at REWE Group. She started her career with REWE at the Cologne headquarters in 2003. Her main focus is on the strategic direction and implementation of corporate sustainability within REWE Group, CSR communications, stakeholder dialogues as well as brand strategy, brand development and portfolio marketing.
For REWE Group sustainability is a corporate value, which is anchored in the principles of the company. To implement this value is one of the main tasks of Dr. Büchel.
After her degree in business administration Dr. Büchel started working as a project manager for the Institut für Handelsforschung (institute for trade research at Cologne university). She directed various consulting projects together with different companies of the industry and service sector. At the same time Dr. Büchel received her PhD at Cologne university.