There's something for everyone at SXSW, from indie pop acts hoping to get a break to names that require no introduction, like Public Enemy. While the German House features a trip back in time, the real excitement is on the streets of Austin.
The popular fantasy series "Games of Thrones" will get an unlikely star for season seven: top-selling British pop star Ed Sheeran. He follows in the footsteps of musicians like Coldplay.
The international music industry is once again meeting up in Austin, with more than 2,200 acts hitting the stage for South by Southwest. But the festival has also become a must for the tech community and startup scene.
South by Southwest helped Austin pull itself up by its bootstraps after the financial crisis. A handful of German musicians are hoping the legendary music and media festival will rub off on them, too. But can it?
For 30 years the international music scene has been meeting at South by Southwest (SXSW) in Austin, Texas. German bands are among those playing at the world's biggest showcase festival. A special edition of PopXport.
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