1. Inhalt
  2. Navigation
  3. Weitere Inhalte
  4. Metanavigation
  5. Suche
  6. Choose from 30 Languages

Shift

ASMR – the sensory YouTube phenomen

People whisper into a special microphone; fingernails glide gently across hairbrush bristles, hands knead colorful goo. Millions of people are relaxing by watching and listening to ASMR videos on YouTube and Instagram.

Watch video 02:45

Millions of netizens are viewing YouTube videos featuring whispers, crackles or static. The audio-visual stimuli are conceived to cause a tingling on the scalp and relax muscles. Science has barely investigated the phenomenon, but many viewers claim it triggers feelings of well-being.