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Germany

'Anti-Aging' Beer is not Beer

Beer lovers in Germany won't be able to say cheers to 'anti-aging' beer: Officials in the eastern German state of Brandenburg ruled that "anti-aging beer" does not pass the beer purity law and cannot be marketed as beer. Last month, the Kloster brewery in the small town of Neuzelle on the German-Polish border had unveiled the "anti-aging beer" that combined tasty malt with some wellness world favorites, including the wonder algae spirulina and flavonoide, a plant extract used in anti-wrinkle creams. According to a Kloster brewery spokesman, the administrative office ruling said: "The ingredients and the health claims don't pass the beer purity law." The beer purity law of 1516, first created to protect the reputation and quality of the German beer market, is one of the world’s oldest food regulations. The law holds that beverages labelled "beer" may only contain hops, malt, yeast and water. Kloster, which was planning to market the 'anti-aging beer' next week onwards, intends to appeal the ruling.

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