To commemorate people and events, Google sometimes replaces its online logo with what they’ve dubbed a doodle. The doodles are created by a team of ten graphic artists, who are based at the global headquarters in Mountain View, California.
For Google, the doodles are also a public relations tool - a way to win over consumers who might be leery of Google’s overwhelming monopoly. But at times, their commemorative selections have themselves caused controversy. One of the criticisms is that Google plays it too safe and avoids difficult topics - such as the 100th anniversary of the sinking of the Titanic, for example.