The number of hits a clip receives means money on YouTube, because the platform lives from advertising. By now more than a million successful users are sharing in the earnings through the Partner Program. But only what users enjoy gets clicked. So YouTube has established several special incentive programs.
Every minute 72 hours of new material is uploaded onto YouTube. Clips that get lots of hits can earn big money from banners and embedded advertisements. YouTube supports selected users both financially and with workshops. The portal promotes young talent via the NextUp competition. YouTube Original Channels even sponsors professional production teams.