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Made in Germany

A Big Brand in Trouble - Are Loewe’s days numbered?

Loewe is in a major crisis, with turnover plummeting and the company recently laying off a fifth of the workforce. The German TV maker has thrown in the towel, however. Loewe now wants a hipper image - and is planning a new range of entry-level products to attract a younger target group. A last-gasp attempt to save the company?

Watch video 04:49

Report by Carina Körner.