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DW AKADEMIE

50th Anniversary: Strengthening media development

People need access to information if they are to be part of discussions and decision-making processes. DW Akademie's commitment to supporting independent media worldwide was celebrated at its 50th anniversary in Berlin.

Six out of seven people in the world have no - or only partial - access to information, but a free media can help societies develop an open dialogue where every voice can be heard. "DW Akademie's activities help people around the world realize this fundamental human right, and supports those who otherwise have no means of expression," underlined Germany's federal development minister Gerd Müller speaking at the event. He acknowledged Deutsche Welle, and especially DW Akademie, for its decades-long involvement in media development. "We are proud that you are a partner," he said. DW Akademie had invited some 160 guests from politics and civil society to take part in its 50th anniversary celebration, including ambassadors and international project partners.

Actively involved and committed

Christian Gramsch, DW Akademie director (photo: Rainer Freese).

Christian Gramsch, DW Akademie director

DW Akademie Director, Christian Gramsch, opened the event thanking project partners and participants who over the past 50 years have been committed to media development. "We dedicate this evening to you," he said amid applause. These partners include initiatives that champion women's right to be heard, journalists who fight against censorship and have the courage to speak the truth, and community radio stations that break social taboos through open dialogues.

International guests also came to Berlin to celebrate, including U Thiha Saw, the Executive Director of the Myanmar Journalism Institute. He spoke about his country's changing media landscape and how much it meant that after decades of censorship, the country now had its first independent press council to monitor ethical standards of reporting. He also pointed to members of ethnic minorities who are now, for the first time, establishing their own media and producing their own content. "Together with DW Akademie," he added, "we were able to train some 400 journalists on election reporting ahead of the November polls."

But with the crises and upheavals in Ukraine and Egypt, journalists there are being pushed aside, said two media experts. The journalist Basma El-Oufy from Egypt pointed out that many Egyptian journalists were fighting censorship and remained committed to free and independent information. "We are trying to increase the room we have to maneuver as much as possible," she said. Oleksandr Kharebin, Deputy Director General of Ukraine's state broadcaster, the National Television Company of Ukraine, recounted how he and DW Akademie were turning the station into a public service broadcaster. "We are proud of how much we've achieved," he said.

Innovation from Africa

Claudette Irere, kLab (photo: Rainer Freese)

Claudette Irere, kLab

The evening also looked at the media revolution taking place in Africa where the digital and start-up scene is booming. Young entrepreneurs in innovation centers are developing apps tailored to meet the specific needs of various regions. These include solar kiosks for charging cell-phone batteries and apps for credit transfers between different phone companies.

"More than half of the African population is under the age of 24, and more cell phones are being distributed in sub-Saharan Africa than anywhere else in the world. Opportunities for innovation and development are huge!” said Claudia Irere, General Manager of kLab (knowledge Lab), in her passionate keynote speech. kLab is an innovations center for digital start-ups in Rwanda.

Irere pointed to the wealth of ideas in her country, but said international cooperations were still missing. “We spend a lot of time re-inventing the wheel, but a greater exchange of know-how, ideas and infrastructure with Silicon Valley, for example, would release enormous synergy! I’m talking about North-South partnerships.”

Development minister Müller emphasized the potential of African innovations in terms of global development. “For many people, especially in Africa, the Internet opens a door to the world, and a chance to participate.” It was important to recognize the possibilities offered by digital change, he said, and to continue focusing on using media wisely and on establishing independent media. This, he said, would not only develop understanding but could even prevent crises. “That’s why we need to step up for human rights in the digital world as well,” he said.

Tolerance and understanding

50 Jahre DW Akademie, Bundesentwicklungsminister Gerd Müller

German Development Minister Gerd Müller (photo: Rainer Freese).

“Deutsche Welle together with DW Akademie reflect an open-minded Germany,” said DW Director General Peter Limbourg as he thanked DW Akademie staff and alumni, partners and sponsors, for their commitment. These are people, he said, who have together made an essential and lasting contribution to a free press and freedom of information, both in Germany and internationally. Given the current refugee crisis, he pointed out, it was more important than ever to show tolerance, understanding and open-mindedness.

Two-time Olympia figure-skating champion, Katarina Witt, spoke on behalf of the prominent figures and journalists taking part in DW’s “We are Germany” campaign (Wir sind Deutschland). Her international career as an athlete had taught her one of the most important things of all, she said. “We share this planet and we all have the same goal: to live well and peacefully together.”

To round off the evening, Munich’s popular hip-hop band EINSHOCH6 played an exclusive concert, showing how German hip-hop with all its insights fitted this celebration of 50 years of media development. EINHOCH6’s “Bandtagebuch” (A Band’s Diary) is an important part of DW’s German language courses, and inspires fans around the world to learn German through music. “Bandtagebuch 2” will be released in spring 2016. The last song of the evening was a sing-along. After all, one can’t celebrate an event like this without a round of “Happy Birthday, DW Akademie!”

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